Price Perception Lab
One penny. A different impression?
Switch the tag. Same fictional 500 mL bottle, type size and terms.
Same bottle · before tax$9.99No additional charges
Compared with $10.00$0.01 saved
0.1% of $10.00
Looking like a deal, costing less and being worth buying are different questions.
Illustration, not a perception test
Your reaction is not measured or recorded. No claim is made that everyone feels the difference.
What this can—and cannot—show
The price changes by $0.01, which is 0.1% of $10.00. The bottle, quantity, type size and before-tax conditions stay the same. The display lets you inspect that comparison; it does not measure a psychological effect or reproduce a controlled study.
Price judgments, price recall, purchase intentions and actual purchases are different outcomes. A small change in a label cannot establish how everyone reacts or whether an extra purchase is useful.
Explore EP06 and its research →