Explore

Episode · EP01

How Do Free Apps Make Money? The Business Behind Free

Episode · EP02

Why Is It So Hard to Cancel a Subscription?

Episode · EP03

Why Do We Spend More to Get Free Shipping?

Episode · EP04

Why Do We Finish Movies We Don't Like?

Episode · EP05

Why Do We Keep Scrolling Even When We're Bored?

Episode · EP06

Why Does $9.99 Feel Cheaper Than $10?

Episode · EP07

Why Do Ads Follow Us Around the Internet?

Episode · EP08

How Do Websites Remember Your Cart?

How to Find and Cancel Unused Subscriptions

Is Free Shipping Worth It? A Checkout Checklist

Learning Paths

The price of “free”

Free apps, recurring charges and delivery offers.

The next choice is still yours

A movie already started. A feed without an ending.

Beyond the price tag

Price impressions and complete checkout totals.