Follow the money
The price of “free”
A free app, a recurring charge, a delivery offer. Ask who pays and what the whole transaction costs.
Questions in this learning path
EP01
How Do Free Apps Make Money? The Business Behind Free
EP02
Why Is It So Hard to Cancel a Subscription?
EP03
Why Do We Spend More to Get Free Shipping?
EP05
Why Do We Keep Scrolling Even When We're Bored?
EP06
Why Does $9.99 Feel Cheaper Than $10?
EP07
Why Do Ads Follow Us Around the Internet?
EP08