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Price Perception

Distinguish arithmetic, impressions and a useful purchase.

Connected topics

Contrast

Total Cost

The complete amount paid and the impression a price creates answer different questions.

Sources & further reading

  1. Morwitz, Greenleaf & Johnson (1998) — Divide and Prosper

    University abstract on partitioned pricing. It does not establish one universal reaction to delivery fees.

  2. Chen & Ngwe (2018) — Shipping Fees and Product Assortment in Online Retail

    HBS Working Paper 19-034. Observational Philippine retailer data from 2012–2016 and a demand model, not a randomized threshold experiment.

  3. Lewis, Singh & Fay (2006) — Nonlinear Shipping and Handling Fees

    Publisher abstract reports additional sales but unprofitable promotions in the retailer studied; not a universal profit result.

  4. Thomas & Morwitz (2005) — A Penny Saved, author-written research summary

    Authors' NYU Stern adaptation of their June 2005 Journal of Consumer Research paper, checked October 27, 2026. Describes pen-price judgments; not purchase behavior. The journal full text was not retrieved.

  5. Anderson & Simester (2003) — Effects of $9 Price Endings on Retail Sales

    Publisher abstract checked October 27, 2026: three retail field studies and context-dependent demand effects. The pilot-price table was not independently inspected, so its exact prices are not reproduced here.

  6. Troll et al. (2024; online 2023) — A Meta-analysis on Just-below Versus Round Prices

    Varied outcomes and heterogeneous effects. Purchase-related measures include intentions, choices and actual purchases; bias adjustments matter.

  7. Fenneman et al. (2022) — Psychological Price Perception and Purchasing Decisions

    Incentivized lottery decisions did not reliably reproduce the tested price-ending effects. This is not a test of every retail context.

  8. Escher et al. (2026) — Precise, Just-below and Round Prices

    Official full-text results and discussion checked October 27, 2026. Two preregistered student experiments distinguish recall from purchase intentions and quality judgments; no statistical reanalysis was performed.